Applying serums and creams to make skin more hydrated, firmer, plumper or younger-looking, I think we can all agree. But how do you choose that famous serum or cream, when there are so many on offer ?
First of all, observe its composition ; read the list of ingredients, maybe scan the product using the free Yuka mobile app, to read the description of unknown ingredients, that can already be a first step. On another page of this blog, I told you how my husband and I had discovered that the sunscreen we had bought for our children contained ingredients suspected of being endocrine disruptors. Our children may not have suffered from the sun, but they might have developed hormonal disorders !
Would it be too much to ask for a product that would be risk-free for myself and my loved ones ? Well, no. These days, there are brands capable of creating products that combine health and efficacy. The proof: they've won awards.
And that, too, is a good indicator of whether I can afford them.
Since 2002, the “Victoires de la Beauté” awards have become a benchmark in the French and international cosmetics world, rewarding the best cosmetics products. How do they select these products ? Very drastically. The "Victoires de la Beauté" are based on a double assessment, firstly using blind tests under the supervision of sensory analysis laboratories, and taking into account criteria linked to environmental issues. Secondly, the products are tested by juries of independent consumers selected according to their consumption habits and profiles: age, sex, skin tone, hair type, etc., over a period of 2 to 16 weeks, depending on the type of product. None of the testers knows which brand's product they have in their hands. Finally, each product receives an impact score assessed on 4 criteria : formula, certifications/labels, packaging recyclability and sustainability commitments aligned with the UN's SDGs.
Products from all over the world are rewarded each year, and Endro anti-aging cream, which you'll find at Bright and Bio, was awarded in the “Organic and Virtuous” category with an impressive score of 17.9/20. With 100% natural-origin, certified organic ingredients, this cream lifts, firms and regenerates the skin while you sleep ; an essential to acquire with your eyes closed.
Two other products you can find on Bright and Bio also won Victoires de la Beauté awards. The Biosalines eye contour received the Victoire de la Beauté award in the “Clean Product” category 2024-2025, and the Dune Immortelle anti-aging cream the Victoire de la Beauté award in the “Top Innovation” category 2023-2024.
And what better way to perfect your anti-aging routine than with an excellent collagen serum ? Like creams, serums are plentiful on the market, but only one has won the title of best pharma product 2025. To obtain this certification, which is awarded to the best non-medicated products sold in French pharmacies and parapharmacies, the product must be tested by a panel of at least 100 consumers, who will judge it meticulously according to various criteria (taste, smell, efficacy, etc.) that vary according to the category, and in a real-life consumption situation (i.e., at home, rather than during a consumer panel - which can influence evaluations). This serum, which can also be found on Bright and Bio, is vegan, certified organic and formulated with 100% natural ingredients. It has also been the subject of a clinical study. 72% of those who tested it reported a lifting effect on their skin... 5 minutes after the first application ! It's not magic, it's genius !
And to take total care of your skin, you need products that work not only at night, but also during the day ! Endro's plumping anti-ageing serum was voted Best Organic Product 2024, while Endro's 48h Hydration serum was awarded the precious sesame for the year 2025. The award is distributed by Biotopia, a communications and consultancy firm for organic and ecological brands. Every year, it rewards dozens of excellent organic and ecological products sold in organic stores. Its seriousness, reliability and notoriety are recognized throughout the organic sector. Each product (necessarily labeled) is impartially tested by a jury of at least 100 people, and must score at least 16/20 to win. These two serums made quite an impression !
Every year, for over 35 years, the Cosmétiquemag Awards have rewarded innovative products, highlighting the excellence of professionals in the cosmetics and perfume sector. The awards are selected by a jury composed of around twenty industry decision-makers representing the entire industry and all distribution channels, who are selected annually. Candidates are awarded a Gold, Silver, or Bronze Award based on their scores.
Two of the products you can find at Bright and Bio received this distinction in 2022. Biosalines' Seaweed Detox Serum received a gold award, and Biosalines' Samphire Moisturizing Cream received a silver award.
At Bright and Bio, we're very proud to offer these products in Australia ! Don't wait any longer, give them a try - the worst thing you can do is get hooked...
